Mailchimp — Features, Pricing & Alternatives

Mailchimp is a marketing automation and email marketing platform, operated by Rocket Science Group, a subsidiary of Intuit. Following its acquisition by Intuit in 2021, the platform has been branded as Intuit Mailchimp. The company was founded in 2001 by Ben Chestnut and Mark Armstrong, with Dan Kurzius later joining.

Tool Profile

Category
Email Marketing
Subcategory
Email Campaigns
Pricing
Freemium
Free Tier
Yes
Founded
2,001
Headquarters
Atlanta, GA
Best For
Small businesses and beginners

Frequently Asked Questions

What is Mailchimp?

Mailchimp is a marketing automation and email marketing platform, operated by Rocket Science Group, a subsidiary of Intuit. Following its acquisition by Intuit in 2021, the platform has been branded as Intuit Mailchimp. The company was founded in 2001 by Ben Chestnut and Mark Armstrong, with Dan Kur

Is Mailchimp free?

Yes, Mailchimp offers a free tier.

What category does Mailchimp belong to?

Mailchimp is a Email Campaigns tool in the Email Marketing category.

What are the key features of Mailchimp?

Key features include: Email Builder, Automations, Landing Pages, Analytics.

Who is Mailchimp best for?

Mailchimp is best for small businesses and beginners.

What are alternatives to Mailchimp?

Popular alternatives in the Email Marketing category include ConvertKit, Klaviyo, ActiveCampaign, Brevo, Constant Contact.

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