Mailchimp vs Klaviyo — Which Is Right for You?
Side-by-side comparison
Choosing between Mailchimp and Klaviyo depends on your specific needs and priorities. Overall, Klaviyo leads in 1 out of 1 comparable metrics, while Mailchimp has the edge in 0.
When it comes to subcategory, Mailchimp offers Email Campaigns compared to Klaviyo's E-commerce Email. When it comes to founded, Mailchimp offers 2,001 compared to Klaviyo's 2,012.
Below is a detailed side-by-side breakdown to help you make an informed decision between these two tools.
| Mailchimp | Attribute | Klaviyo |
|---|---|---|
| Email Marketing | Category | Email Marketing |
| Email Campaigns | Subcategory | E-commerce Email |
| Freemium | Pricing | Freemium |
| ✓ | Free Tier | ✓ |
| 2,001 | Founded | 2,012 |
| Atlanta, GA | Headquarters | Boston, MA |
| Small businesses and beginners | Best For | E-commerce businesses |
Mailchimp
Mailchimp is a marketing automation and email marketing platform, operated by Rocket Science Group, a subsidiary of Intuit. Following its acquisition by Intuit in 2021, the platform has been branded...
Klaviyo
Klaviyo is an American technology company that provides a marketing automation platform, used primarily for email marketing and SMS marketing.
Comparison Details
| Metric | Mailchimp | Klaviyo |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Subcategory | Email Campaigns | E-commerce Email |
| Pricing Model | Freemium | Freemium |
| Free Tier | Yes | Yes |
| Founded | 2001 | 2012 |
| Headquarters | Atlanta, GA | Boston, MA |
| Key Features | Email Builder, Automations, Landing Pages, Analytics | Segmentation, Flows, SMS Marketing, Analytics |
| Best For | Small businesses and beginners | E-commerce businesses |
Frequently Asked Questions
Which is better, Mailchimp or Klaviyo?
Mailchimp is best for small businesses and beginners, while Klaviyo is best for e-commerce businesses. The right choice depends on your needs.
Is Mailchimp cheaper than Klaviyo?
Mailchimp uses a Freemium model with a free tier, while Klaviyo uses a Freemium model with a free tier.
Can I use Mailchimp and Klaviyo together?
Many teams combine Mailchimp (Email Campaigns) with Klaviyo (E-commerce Email) for different aspects of their workflow.
What are the main differences between Mailchimp and Klaviyo?
Mailchimp focuses on Email Builder, Automations, Landing Pages, while Klaviyo excels at Segmentation, Flows, SMS Marketing.