Mailchimp vs ConvertKit — Which Is Right for You?
Side-by-side comparison
Choosing between Mailchimp and ConvertKit depends on your specific needs and priorities. Overall, ConvertKit leads in 1 out of 1 comparable metrics, while Mailchimp has the edge in 0.
When it comes to subcategory, Mailchimp offers Email Campaigns compared to ConvertKit's Creator Email. When it comes to founded, Mailchimp offers 2,001 compared to ConvertKit's 2,013.
Below is a detailed side-by-side breakdown to help you make an informed decision between these two tools.
| Mailchimp | Attribute | ConvertKit |
|---|---|---|
| Email Marketing | Category | Email Marketing |
| Email Campaigns | Subcategory | Creator Email |
| Freemium | Pricing | Freemium |
| ✓ | Free Tier | ✓ |
| 2,001 | Founded | 2,013 |
| Atlanta, GA | Headquarters | Boise, ID |
| Small businesses and beginners | Best For | Creators and bloggers |
Mailchimp
Mailchimp is a marketing automation and email marketing platform, operated by Rocket Science Group, a subsidiary of Intuit. Following its acquisition by Intuit in 2021, the platform has been branded...
ConvertKit
ConvertKit is a creator email tool in the email marketing space. Best for creators and bloggers.
Comparison Details
| Metric | Mailchimp | ConvertKit |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Subcategory | Email Campaigns | Creator Email |
| Pricing Model | Freemium | Freemium |
| Free Tier | Yes | Yes |
| Founded | 2001 | 2013 |
| Headquarters | Atlanta, GA | Boise, ID |
| Key Features | Email Builder, Automations, Landing Pages, Analytics | Visual Automations, Landing Pages, Commerce, Subscriber Tagging |
| Best For | Small businesses and beginners | Creators and bloggers |
Frequently Asked Questions
Which is better, Mailchimp or ConvertKit?
Mailchimp is best for small businesses and beginners, while ConvertKit is best for creators and bloggers. The right choice depends on your needs.
Is Mailchimp cheaper than ConvertKit?
Mailchimp uses a Freemium model with a free tier, while ConvertKit uses a Freemium model with a free tier.
Can I use Mailchimp and ConvertKit together?
Many teams combine Mailchimp (Email Campaigns) with ConvertKit (Creator Email) for different aspects of their workflow.
What are the main differences between Mailchimp and ConvertKit?
Mailchimp focuses on Email Builder, Automations, Landing Pages, while ConvertKit excels at Visual Automations, Landing Pages, Commerce.