Mailchimp vs Drip — Which Is Right for You?
Side-by-side comparison
| Mailchimp | Attribute | Drip |
|---|---|---|
| Email Marketing | Category | Email Marketing |
| Email Campaigns | Subcategory | E-commerce Email |
| Freemium | Pricing | Paid |
| ✓ | Free Tier | ✗ |
| 2,001 | Founded | 2,013 |
| Atlanta, GA | Headquarters | Minneapolis, MN |
| Small businesses and beginners | Best For | E-commerce brands |
Category
Mailchimp
Email Marketing
Drip
Email Marketing
Subcategory
Mailchimp
Email Campaigns
Drip
E-commerce Email
Pricing
Mailchimp
Freemium
Drip
Paid
Free Tier
Mailchimp
✓
Drip
✗
Founded
Mailchimp
2,001
Drip
2,013
Headquarters
Mailchimp
Atlanta, GA
Drip
Minneapolis, MN
Best For
Mailchimp
Small businesses and beginners
Drip
E-commerce brands
Mailchimp
Mailchimp is a marketing automation and email marketing platform, operated by Rocket Science Group, a subsidiary of Intuit. Following its acquisition …
Drip
Drip is a e-commerce email tool in the email marketing space. Best for e-commerce brands.
Comparison Details
| Metric | Mailchimp | Drip |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Subcategory | Email Campaigns | E-commerce Email |
| Pricing Model | Freemium | Paid |
| Free Tier | Yes | No |
| Founded | 2001 | 2013 |
| Headquarters | Atlanta, GA | Minneapolis, MN |
| Key Features | Email Builder, Automations, Landing Pages, Analytics | Workflows, Segmentation, Personalization, Analytics |
| Best For | Small businesses and beginners | E-commerce brands |
Frequently Asked Questions
Which is better, Mailchimp or Drip?
Mailchimp is best for small businesses and beginners, while Drip is best for e-commerce brands. The right choice depends on your needs.
Is Mailchimp cheaper than Drip?
Mailchimp uses a Freemium model with a free tier, while Drip uses a Paid model.
Can I use Mailchimp and Drip together?
Many teams combine Mailchimp (Email Campaigns) with Drip (E-commerce Email) for different aspects of their workflow.
What are the main differences between Mailchimp and Drip?
Mailchimp focuses on Email Builder, Automations, Landing Pages, while Drip excels at Workflows, Segmentation, Personalization.