Hotjar vs Matomo — Which Is Right for You?
Side-by-side comparison
Choosing between Hotjar and Matomo depends on your specific needs and priorities. Overall, Hotjar leads in 1 out of 1 comparable metrics, while Matomo has the edge in 1.
When it comes to subcategory, Hotjar offers Behavior Analytics compared to Matomo's Self-Hosted Analytics. When it comes to founded, Hotjar offers 2,014 compared to Matomo's 2,007.
Below is a detailed side-by-side breakdown to help you make an informed decision between these two tools.
| Hotjar | Attribute | Matomo |
|---|---|---|
| Analytics | Category | Analytics |
| Behavior Analytics | Subcategory | Self-Hosted Analytics |
| Freemium | Pricing | Freemium |
| ✓ | Free Tier | ✓ |
| 2,014 | Founded | 2,007 |
| Valletta, Malta | Headquarters | Wellington, New Zealand |
| UX and conversion optimization | Best For | Organizations wanting data ownership |
Hotjar
Hotjar is a behavior analytics tool in the analytics space. Best for ux and conversion optimization.
Matomo
Matomo, formerly Piwik, is a free and open source web analytics application to track online visits to one or more websites and display reports on these visits for analysis.
Comparison Details
| Metric | Hotjar | Matomo |
|---|---|---|
| Category | Analytics | Analytics |
| Subcategory | Behavior Analytics | Self-Hosted Analytics |
| Pricing Model | Freemium | Freemium |
| Free Tier | Yes | Yes |
| Founded | 2014 | 2007 |
| Headquarters | Valletta, Malta | Wellington, New Zealand |
| Key Features | Heatmaps, Session Recordings, Surveys, Feedback Widgets | Self-Hosted, Privacy Compliance, Heatmaps, A/B Testing |
| Best For | UX and conversion optimization | Organizations wanting data ownership |
Frequently Asked Questions
Which is better, Hotjar or Matomo?
Hotjar is best for ux and conversion optimization, while Matomo is best for organizations wanting data ownership. The right choice depends on your needs.
Is Hotjar cheaper than Matomo?
Hotjar uses a Freemium model with a free tier, while Matomo uses a Freemium model with a free tier.
Can I use Hotjar and Matomo together?
Many teams combine Hotjar (Behavior Analytics) with Matomo (Self-Hosted Analytics) for different aspects of their workflow.
What are the main differences between Hotjar and Matomo?
Hotjar focuses on Heatmaps, Session Recordings, Surveys, while Matomo excels at Self-Hosted, Privacy Compliance, Heatmaps.