Matomo — Features, Pricing & Alternatives

Matomo — Features, Pricing & Alternatives

Matomo, formerly Piwik, is a free and open source web analytics application to track online visits to one or more websites and display reports on these visits for analysis.

Tool Profile

Category
Analytics
Subcategory
Self-Hosted Analytics
Pricing
Freemium
Free Tier
Yes
Founded
2,007
Headquarters
Wellington, New Zealand
Best For
Organizations wanting data ownership

Key Features

Self-HostedPrivacy ComplianceHeatmapsA/B Testing

Overview

Matomo, formerly Piwik, is a free and open source web analytics application to track online visits to one or more websites and display reports on these visits for analysis.

Frequently Asked Questions

What is Matomo?

Matomo, formerly Piwik, is a free and open source web analytics application to track online visits to one or more websites and display reports on these visits for analysis.

Is Matomo free?

Yes, Matomo offers a free tier.

What category does Matomo belong to?

Matomo is a Self-Hosted Analytics tool in the Analytics category.

What are the key features of Matomo?

Key features include: Self-Hosted, Privacy Compliance, Heatmaps, A/B Testing.

Who is Matomo best for?

Matomo is best for organizations wanting data ownership.

What are alternatives to Matomo?

Popular alternatives in the Analytics category include Google Analytics, Mixpanel, Amplitude, Hotjar, Plausible.