Fathom vs Matomo — Which Is Right for You?
Side-by-side comparison
Choosing between Fathom and Matomo depends on your specific needs and priorities. Overall, Fathom leads in 1 out of 1 comparable metrics, while Matomo has the edge in 1.
When it comes to subcategory, Fathom offers Privacy Analytics compared to Matomo's Self-Hosted Analytics. When it comes to pricing, Fathom offers Paid compared to Matomo's Freemium. When it comes to free tier, Fathom offers false compared to Matomo's true.
Below is a detailed side-by-side breakdown to help you make an informed decision between these two tools.
| Fathom | Attribute | Matomo |
|---|---|---|
| Analytics | Category | Analytics |
| Privacy Analytics | Subcategory | Self-Hosted Analytics |
| Paid | Pricing | Freemium |
| ✗ | Free Tier | ✓ |
| 2,018 | Founded | 2,007 |
| Remote (Canada) | Headquarters | Wellington, New Zealand |
| Privacy-focused website owners | Best For | Organizations wanting data ownership |
Fathom
Fathom is a privacy analytics tool in the analytics space. Best for privacy-focused website owners.
Matomo
Matomo, formerly Piwik, is a free and open source web analytics application to track online visits to one or more websites and display reports on these visits for analysis.
Comparison Details
| Metric | Fathom | Matomo |
|---|---|---|
| Category | Analytics | Analytics |
| Subcategory | Privacy Analytics | Self-Hosted Analytics |
| Pricing Model | Paid | Freemium |
| Free Tier | No | Yes |
| Founded | 2018 | 2007 |
| Headquarters | Remote (Canada) | Wellington, New Zealand |
| Key Features | Privacy-First, Simple Dashboard, EU Isolation, No Cookies | Self-Hosted, Privacy Compliance, Heatmaps, A/B Testing |
| Best For | Privacy-focused website owners | Organizations wanting data ownership |
Frequently Asked Questions
Which is better, Fathom or Matomo?
Fathom is best for privacy-focused website owners, while Matomo is best for organizations wanting data ownership. The right choice depends on your needs.
Is Fathom cheaper than Matomo?
Fathom uses a Paid model, while Matomo uses a Freemium model with a free tier.
Can I use Fathom and Matomo together?
Many teams combine Fathom (Privacy Analytics) with Matomo (Self-Hosted Analytics) for different aspects of their workflow.
What are the main differences between Fathom and Matomo?
Fathom focuses on Privacy-First, Simple Dashboard, EU Isolation, while Matomo excels at Self-Hosted, Privacy Compliance, Heatmaps.