Amplitude vs Matomo — Which Is Right for You?
Side-by-side comparison
Choosing between Amplitude and Matomo depends on your specific needs and priorities. Overall, Amplitude leads in 1 out of 1 comparable metrics, while Matomo has the edge in 1.
When it comes to subcategory, Amplitude offers Product Analytics compared to Matomo's Self-Hosted Analytics. When it comes to founded, Amplitude offers 2,012 compared to Matomo's 2,007.
Below is a detailed side-by-side breakdown to help you make an informed decision between these two tools.
| Amplitude | Attribute | Matomo |
|---|---|---|
| Analytics | Category | Analytics |
| Product Analytics | Subcategory | Self-Hosted Analytics |
| Freemium | Pricing | Freemium |
| ✓ | Free Tier | ✓ |
| 2,012 | Founded | 2,007 |
| San Francisco, CA | Headquarters | Wellington, New Zealand |
| Data-driven product teams | Best For | Organizations wanting data ownership |
Amplitude
Amplitude is a product analytics tool in the analytics space. Best for data-driven product teams.
Matomo
Matomo, formerly Piwik, is a free and open source web analytics application to track online visits to one or more websites and display reports on these visits for analysis.
Comparison Details
| Metric | Amplitude | Matomo |
|---|---|---|
| Category | Analytics | Analytics |
| Subcategory | Product Analytics | Self-Hosted Analytics |
| Pricing Model | Freemium | Freemium |
| Free Tier | Yes | Yes |
| Founded | 2012 | 2007 |
| Headquarters | San Francisco, CA | Wellington, New Zealand |
| Key Features | Behavioral Analytics, Cohort Analysis, Experimentation, CDP | Self-Hosted, Privacy Compliance, Heatmaps, A/B Testing |
| Best For | Data-driven product teams | Organizations wanting data ownership |
Frequently Asked Questions
Which is better, Amplitude or Matomo?
Amplitude is best for data-driven product teams, while Matomo is best for organizations wanting data ownership. The right choice depends on your needs.
Is Amplitude cheaper than Matomo?
Amplitude uses a Freemium model with a free tier, while Matomo uses a Freemium model with a free tier.
Can I use Amplitude and Matomo together?
Many teams combine Amplitude (Product Analytics) with Matomo (Self-Hosted Analytics) for different aspects of their workflow.
What are the main differences between Amplitude and Matomo?
Amplitude focuses on Behavioral Analytics, Cohort Analysis, Experimentation, while Matomo excels at Self-Hosted, Privacy Compliance, Heatmaps.