Zapier — Features, Pricing & Alternatives

Zapier is an American software company that provides a platform for workflow and business process automation, application integration, and artificial intelligence (AI) orchestration. Its platform allows individuals and organizations to move data across web-based applications, automate tasks, and incorporate AI into workflows and systems. Zapier serves a range of customer segments, from small and medium-sized businesses to larger enterprises. Founded in 2011 as a side project by three individuals from the U.S. state of Missouri, Zapier was officially launched in 2012 as part of the Y Combinator startup accelerator program. The company has been fully remote since its inception, making it an early pioneer of remote work. Its growth relied on a product-led growth strategy, in which the product drove customer acquisition and revenue through a self-serve model. As its customer base expanded, Zapier maintained this self-serve approach while also acquiring several companies in the 2020s and establishing an enterprise sales team.