Zapier — Features, Pricing & Alternatives

Zapier — Features, Pricing & Alternatives

Zapier is an American software company that provides a platform for workflow and business process automation, application integration, and artificial intelligence (AI) orchestration. Its platform allows individuals and organizations to move data across web-based applications, automate tasks, and incorporate AI into workflows and systems. Zapier serves a range of customer segments, from small and medium-sized businesses to larger enterprises. Founded in 2011 as a side project by three individuals from the U.S. state of Missouri, Zapier was officially launched in 2012 as part of the Y Combinator startup accelerator program. The company has been fully remote since its inception, making it an early pioneer of remote work. Its growth relied on a product-led growth strategy, in which the product drove customer acquisition and revenue through a self-serve model. As its customer base expanded, Zapier maintained this self-serve approach while also acquiring several companies in the 2020s and establishing an enterprise sales team.

Tool Profile

Category
No-Code / Low-Code
Subcategory
Integration
Pricing
Freemium
Free Tier
Yes
Founded
2,011
Headquarters
San Francisco, CA
Best For
Automating workflows between apps

Key Features

ZapsMulti-Step WorkflowsFiltersPaths

Overview

Zapier is an American software company that provides a platform for workflow and business process automation, application integration, and artificial intelligence (AI) orchestration. Its platform allows individuals and organizations to move data across web-based applications, automate tasks, and incorporate AI into workflows and systems. Zapier serves a range of customer segments, from small and medium-sized businesses to larger enterprises. Founded in 2011 as a side project by three individuals from the U.S. state of Missouri, Zapier was officially launched in 2012 as part of the Y Combinator startup accelerator program. The company has been fully remote since its inception, making it an early pioneer of remote work. Its growth relied on a product-led growth strategy, in which the product drove customer acquisition and revenue through a self-serve model. As its customer base expanded, Zapier maintained this self-serve approach while also acquiring several companies in the 2020s and establishing an enterprise sales team.

Frequently Asked Questions

What is Zapier?

Zapier is an American software company that provides a platform for workflow and business process automation, application integration, and artificial intelligence (AI) orchestration. Its platform allows individuals and organizations to move data across web-based applications, automate tasks, and inc

Is Zapier free?

Yes, Zapier offers a free tier.

What category does Zapier belong to?

Zapier is a Integration tool in the No-Code / Low-Code category.

What are the key features of Zapier?

Key features include: Zaps, Multi-Step Workflows, Filters, Paths.

Who is Zapier best for?

Zapier is best for automating workflows between apps.

What are alternatives to Zapier?

Popular alternatives in the No-Code / Low-Code category include Airtable, Make, Webflow, Bubble, Retool.