Google Analytics — Features, Pricing & Alternatives
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.
Tool Profile
Frequently Asked Questions
What is Google Analytics?
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.
Is Google Analytics free?
Yes, Google Analytics offers a free tier.
What category does Google Analytics belong to?
Google Analytics is a Web Analytics tool in the Analytics category.
What are the key features of Google Analytics?
Key features include: Traffic Analysis, Conversion Tracking, Audience Insights, Real-time Data.
Who is Google Analytics best for?
Google Analytics is best for websites of any size.
What are alternatives to Google Analytics?
Popular alternatives in the Analytics category include Mixpanel, Amplitude, Hotjar, Plausible, Heap.