Hotjar vs PostHog — Which Is Right for You?
Side-by-side comparison
| Hotjar | Attribute | PostHog |
|---|---|---|
| Analytics | Category | Analytics |
| Behavior Analytics | Subcategory | Open Source Analytics |
| Freemium | Pricing | Freemium |
| ✓ | Free Tier | ✓ |
| 2,014 | Founded | 2,020 |
| Valletta, Malta | Headquarters | London, UK |
| UX and conversion optimization | Best For | Engineering-led product teams |
Category
Hotjar
Analytics
PostHog
Analytics
Subcategory
Hotjar
Behavior Analytics
PostHog
Open Source Analytics
Pricing
Hotjar
Freemium
PostHog
Freemium
Free Tier
Hotjar
✓
PostHog
✓
Founded
Hotjar
2,014
PostHog
2,020
Headquarters
Hotjar
Valletta, Malta
PostHog
London, UK
Best For
Hotjar
UX and conversion optimization
PostHog
Engineering-led product teams
Hotjar
Hotjar is a behavior analytics tool in the analytics space. Best for ux and conversion optimization.
PostHog
PostHog is a open source analytics tool in the analytics space. Best for engineering-led product teams.
Comparison Details
| Metric | Hotjar | PostHog |
|---|---|---|
| Category | Analytics | Analytics |
| Subcategory | Behavior Analytics | Open Source Analytics |
| Pricing Model | Freemium | Freemium |
| Free Tier | Yes | Yes |
| Founded | 2014 | 2020 |
| Headquarters | Valletta, Malta | London, UK |
| Key Features | Heatmaps, Session Recordings, Surveys, Feedback Widgets | Product Analytics, Feature Flags, Session Recording, A/B Testing |
| Best For | UX and conversion optimization | Engineering-led product teams |
Frequently Asked Questions
Which is better, Hotjar or PostHog?
Hotjar is best for ux and conversion optimization, while PostHog is best for engineering-led product teams. The right choice depends on your needs.
Is Hotjar cheaper than PostHog?
Hotjar uses a Freemium model with a free tier, while PostHog uses a Freemium model with a free tier.
Can I use Hotjar and PostHog together?
Many teams combine Hotjar (Behavior Analytics) with PostHog (Open Source Analytics) for different aspects of their workflow.
What are the main differences between Hotjar and PostHog?
Hotjar focuses on Heatmaps, Session Recordings, Surveys, while PostHog excels at Product Analytics, Feature Flags, Session Recording.