Hotjar vs Heap — Which Is Right for You?
Side-by-side comparison
| Hotjar | Attribute | Heap |
|---|---|---|
| Analytics | Category | Analytics |
| Behavior Analytics | Subcategory | Auto-capture Analytics |
| Freemium | Pricing | Freemium |
| ✓ | Free Tier | ✓ |
| 2,014 | Founded | 2,013 |
| Valletta, Malta | Headquarters | San Francisco, CA |
| UX and conversion optimization | Best For | Teams wanting retroactive analytics |
Category
Hotjar
Analytics
Heap
Analytics
Subcategory
Hotjar
Behavior Analytics
Heap
Auto-capture Analytics
Pricing
Hotjar
Freemium
Heap
Freemium
Free Tier
Hotjar
✓
Heap
✓
Founded
Hotjar
2,014
Heap
2,013
Headquarters
Hotjar
Valletta, Malta
Heap
San Francisco, CA
Best For
Hotjar
UX and conversion optimization
Heap
Teams wanting retroactive analytics
Hotjar
Hotjar is a behavior analytics tool in the analytics space. Best for ux and conversion optimization.
Heap
Heap is a auto-capture analytics tool in the analytics space. Best for teams wanting retroactive analytics.
Comparison Details
| Metric | Hotjar | Heap |
|---|---|---|
| Category | Analytics | Analytics |
| Subcategory | Behavior Analytics | Auto-capture Analytics |
| Pricing Model | Freemium | Freemium |
| Free Tier | Yes | Yes |
| Founded | 2014 | 2013 |
| Headquarters | Valletta, Malta | San Francisco, CA |
| Key Features | Heatmaps, Session Recordings, Surveys, Feedback Widgets | Auto-capture, Session Replay, Funnels, Segmentation |
| Best For | UX and conversion optimization | Teams wanting retroactive analytics |
Frequently Asked Questions
Which is better, Hotjar or Heap?
Hotjar is best for ux and conversion optimization, while Heap is best for teams wanting retroactive analytics. The right choice depends on your needs.
Is Hotjar cheaper than Heap?
Hotjar uses a Freemium model with a free tier, while Heap uses a Freemium model with a free tier.
Can I use Hotjar and Heap together?
Many teams combine Hotjar (Behavior Analytics) with Heap (Auto-capture Analytics) for different aspects of their workflow.
What are the main differences between Hotjar and Heap?
Hotjar focuses on Heatmaps, Session Recordings, Surveys, while Heap excels at Auto-capture, Session Replay, Funnels.