Hotjar vs Heap — Which Is Right for You?
Side-by-side comparison
Choosing between Hotjar and Heap depends on your specific needs and priorities. Overall, Hotjar leads in 1 out of 1 comparable metrics, while Heap has the edge in 1.
When it comes to subcategory, Hotjar offers Behavior Analytics compared to Heap's Auto-capture Analytics. When it comes to founded, Hotjar offers 2,014 compared to Heap's 2,013.
Below is a detailed side-by-side breakdown to help you make an informed decision between these two tools.
| Hotjar | Attribute | Heap |
|---|---|---|
| Analytics | Category | Analytics |
| Behavior Analytics | Subcategory | Auto-capture Analytics |
| Freemium | Pricing | Freemium |
| ✓ | Free Tier | ✓ |
| 2,014 | Founded | 2,013 |
| Valletta, Malta | Headquarters | San Francisco, CA |
| UX and conversion optimization | Best For | Teams wanting retroactive analytics |
Hotjar
Hotjar is a behavior analytics tool in the analytics space. Best for ux and conversion optimization.
Heap
Heap is a auto-capture analytics tool in the analytics space. Best for teams wanting retroactive analytics.
Comparison Details
| Metric | Hotjar | Heap |
|---|---|---|
| Category | Analytics | Analytics |
| Subcategory | Behavior Analytics | Auto-capture Analytics |
| Pricing Model | Freemium | Freemium |
| Free Tier | Yes | Yes |
| Founded | 2014 | 2013 |
| Headquarters | Valletta, Malta | San Francisco, CA |
| Key Features | Heatmaps, Session Recordings, Surveys, Feedback Widgets | Auto-capture, Session Replay, Funnels, Segmentation |
| Best For | UX and conversion optimization | Teams wanting retroactive analytics |
Frequently Asked Questions
Which is better, Hotjar or Heap?
Hotjar is best for ux and conversion optimization, while Heap is best for teams wanting retroactive analytics. The right choice depends on your needs.
Is Hotjar cheaper than Heap?
Hotjar uses a Freemium model with a free tier, while Heap uses a Freemium model with a free tier.
Can I use Hotjar and Heap together?
Many teams combine Hotjar (Behavior Analytics) with Heap (Auto-capture Analytics) for different aspects of their workflow.
What are the main differences between Hotjar and Heap?
Hotjar focuses on Heatmaps, Session Recordings, Surveys, while Heap excels at Auto-capture, Session Replay, Funnels.